This is the second vertical AI BL drama I've sat through, and honestly I went in knowing better. I had it on while I was doing cardio at the gym, and what struck me was just how much the plot echoed the last one I watched. Same step brother romance angle, same mystery girlfriend showing up near the end, same extra guy pining after one of the leads. Genuinely the only thing going for it was the runtime, the whole thing wrapped up in forty five minutes flat. The setup kicks off with Finn moving schools because his mom just married into money. He finds out his new step brother Aiden goes to the same place, and he's warned to keep his distance from him. Their first run in at school is rocky, just like you'd expect, but there's this odd pull between them neither can shake off. Finn keeps telling himself not to read into it because Aiden's straight and openly homophobic. Things shift when some kids start bullying Finn and the student council president, Ryan, steps in to ...
“Victoria’s Secret for men.” That’s how International Male, the clothing catalogue founded by Gene Burkard is described in the opening moments of this documentary. Telling a straightforward tale about this queer-skewing business, “All Man” opens up inquiries on how masculinity has been packaged for the American consumer, straight and gay alike. International Male, like that famous lingerie brand, sold a lifestyle in addition to offering plenty of fodder for sexual fantasies. Its pages were full of photos of ripped, muscled men wearing everything from “jock socks” and tailored shorts to pattern-clashing shirts and animal-printed thongs.
Talking heads reflect upon the power of seeing images that bucked the conventional American likeness of masculinity. They credit International Male for expanding notions of masculinity. The pages of International Male were by no means erotic, but the interviewees express how a man in a puffy shirt could prove as alluring as a Playgirl centrefold. The photos exude confidence. All Man follows the success of International Male through the tragedies of gay history, like the AIDS crisis. They tearfully remembers all the colleagues and friends she lost. Other interviewees look at the catalogue’s existence as evidence of the greater struggle between conservatism and progress. There are interviews with fashion designers, former International Male staff, and celebrity personalities who were influenced by the magazine.
This documentary features an impressive cast of talking heads that reminisce on the momentous impact of the clothing catalog, including Burkard himself, who they interviewed before his passing in 2020. The documentary has as many curves and well-toned pecs as an issue of International Male, but it’s perfectly PG-13 entertainment. The narration, voiced by actor Matt Bomer, remains earnestly celebratory throughout, although it briefly pauses to note how the catalogue shared the fashion biz’s lack of diverse representation. The 83-minute film situates International Male’s place in the cultural zeitgeist, focusing on the catalog to discuss American masculinity, discrimination in fashion, and eventually, in the film’s most poignant section, the HIV/AIDS crisis. Unfortunately, the run time and talking heads format do not allow for in-depth or notably impactful conversations on the topics. At the end, it is a fun, escapist romp through the past of the influential catalog. (5/10)

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